Aserve QLD will be rebranding to Sturdie Trade Services, as part of our goal to unify and strengthen our service and maintenance businesses across Australia.
By combining Aserve QLD’s expertise under the trusted Sturdie brand, we are building an even stronger team. Together, we’re creating an environment that fosters collaboration, shared learning, and innovation—helping us grow as leaders and opening up new opportunities for the future.
Over the last 18 years, Sturdie has built a national reputation for reliability and excellence and with Aserve QLD joining the team, our People, Clients, Suplliers and the broader Fredon Group will all benefit from increased opportunities.
The move to Sturdie allows us to streamline our service and maintenance operations, ensuring greater efficiency and collaboration across our teams. This rebrand will foster shared learning, innovation, and growth, helping us continue to deliver the best outcomes for our clients. While we are starting this transition in Queensland, we are exploring similar opportunities in Victoria, but will maintain the Aserve brand in Victoria whilst working through this process.
Now is the right time for us to align our businesses under the proven Sturdie brand. While Sturdie offers a distinctly different service offering to Fredon, it remains closely tied to the broader Fredon Group, allowing us to offer specialised solutions with the backing of a national leader.
Thank you to our people, our clients and suppliers for your continued support during this exciting transition.
